ZESTIE is a personalized intuitive eating course designed for those who have unhealthy relationships with food. The users will learn to listen to their hunger cues and reflect on their psychological experience surrounding food with the implementation of Artificial Intelligence.
Project Duration
04.30.20 - 05.28.20
10 weeks
Course
UX Design Studio I
Prof. Eun Yoon
Team Members
Isabella Gardner, Erin Imhof, Laeryn Plankey, Lekha Veeramachaneni
My Role
Research | Evaluation
Product Design
Gold in Digital Design for Social Change, Silver in Digital Tools and Utilities, Silver in UX, Interface & Navigation, Silver in Mobile Interaction & Experience, Bronze in Interaction Design for Social Change, Bronze in Mobile App, Bronze in Interactive Design, Bronze in UX, Interface & Navigation
4 User Mindsets
During our research we found that people tend to fall into four different mindsets. We were able to explore these through our interviews.
x - axis = Dieting Experience
y - axis = Relationship with Food
We chose to focus on the intuitive eating prompts and incorporate the other two concepts as features. The key features would consist of:
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Guided intuitive eating exercises
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Journaling
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Food forum
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Mentor program
Develop
Team Tim
Vision Video
Mentor
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Mentor = Zestie Intuitive
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Eating course graduate
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AI matched based on personality and reflections
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Sense of community and accountability
Exercises
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Access current or any previous exercise
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Progress at a glance
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See what’s ahead
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Two views for progressive disclosure
Profile
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Progress visualizations based on your input
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Deeper reflection on user’s intuitive eating journey
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Keep up with feelings and time spent practicing
The Solution
ZESTIE is an app that offers personalized intuitive eating course designed for those who have unhealthy relationships with food. The users will learn to listen to their hunger cues and reflect on their psychological experience surrounding food.
Problem
Due to diet culture, many people have unhealthy, obsessive, or restrictive relationships with their food. They associate what they eat with how they look, instead of looking at food as the source of nourishment.
Our Goal
When we are babies, we eat intuitively and listen to our bodies. As we age, diet culture and societal ideals begin to inform the decisions we make about what we eat.
Our goal is to change the way people think about diet culture and the way they eat.
Process
Research
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Survey
105 participant | Ages 18 - 30 -
Interviews
Dietitians, diet enthusiasts, psychologists, and potential users -
Competitive analisys
e.g. diet apps, youtube channels, dieting books, social media -
Diary Study
A/B testing intuitive eating vs. traditional eating
Key Insights
.02
Plan
People eat unintuitively due to compulsion and distraction.
People stop following diets because they are not convenient or sustainable.
.01
Mentality
People feel ashamed when eating.
People associate health with weight and appearance.
People love food, but they don’t allow themselves to enjoy it.
.03
Healthy Eating
People deem healthy food unexciting, and associate unhealthy food with guilt.
People’s hunger level and fullness cues can be hard to understand.
Define
Change user’s negative mentality surrounding food by creating a plan to encourage healthy eating and mindfulness
Reframe the mental model of healthy
Encourage people to maintain nutrition in a way that works for them long term
Direct users to effectively listen to their body signals
How might we change user’s negative mentality surrounding food by creating a plan to encourage healthy eating and mindfulness?
Target Mindsets
Convenience and Restrictive
Final Design
What I learned
This project took place in the starting weeks of the pandemic, during quarantine. Coming into a new team and starting the new dynamic of working remotely, I learned to adapt and work with what is available. We managed to develop a successful project with the limitations of the pandemic by getting creative with our approach to the process of design and discovering new resources to works towards our final deliverables.
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