Challenge
The trucking company wanted to create a loyalty program and lightweight web app which could increase sales, loyalty and overall brand presence. The trucking company wanted to do robust research with all relevant parties i.e. truck drivers, truck dealers, internal stakeholders and all relevant change management parties for execution. The task was to create persona profiles, conduct interviews, gather research, and collect all stakeholders vision on the loyalty programs mechanics and vision.
Client
This trucking company is a world leading truck manufacturer providing total transport solutions in the medium to heavy-duty segment in more than 130 countries.
Trucking Company Loyalty Program
Tools
Figma, Mural, MS Excel, MS Forms, MS Powerpoint
Team Members
Creative Director, UX Lead, Visual Designer, UX Designer
My Role
UX Designer
Project Duration
Phase I : March - April 2022
4 weeks
Design | Deliver
In order to showcase our deep understanding of users and related parties, we translated our research findings and insights into:
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Persona Profiles
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High Level Primary User Flow
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Loyalty Program Name
My contribution on this part of the process included creating personas and user journey maps, designing visuals to display our deliverables, and presenting to the clients the work we had put together.
Through our process we were able to gather research insights and design deliverables that best represented our findings, allowing the trucking company to understand the users and the parties involved in implementing a loyalty program. Gave the program a name, a strategy, and direction into how this loyalty program could be executed.
Discover
Dealer, Driver and stakeholder perspectives needed to be researched, to quickly understand all related parties.
